Amazon Echo’s dominance in the smart-speaker market is a lesson on the virtue of being first


  Three years and change since amazon first launched Alexa,the digital assistant has become a familiar voice in American home.According to estimates by the online Publication voicebot.ai,Amazone had sold over 20 million echo unit (featuing alexa)by october of last year-and
  This was before black friend and the holiday season.Three Separate report in 2017 Placed Amazone US market share of smart speakers between 70% and 76%.IN NOV.2016
contast,google,wich launched its home product (feacher google Assistant)in NoV.2016-echo was made availabe to the public in june 2015-only captures between 15% and 24%,accoding to those same report.

The Preference Americans have shown for Alexa over Google Assistant is not founed in the product" Respective technicle Performances,however.A recent study conducted by 360i,a newyork-based digital marketing firm,found alexa is significantly worse than google assistant at answering and sxecuting commands across varios Topics.


360i Used proprietary software to quiz google Assistant and amazone alexa on their ability to respond to the same set of queries across four Categories:5000, in travel,5000, in ratail,3000, in finace,and

3000 in automotive.the quiz tested their abilitis to respond to both informational
("Where a good place to go hiking?")and action-based ("BuY Hiking Boots.")queries.
IN Every Category,Google Assistant Bested Alexa-in some cases,by as much as a factor of five.

360i calculated the result based on many instances each voice assistant responded with "I Don't Know"Versus with a substantive answer.Question that elicited no responce were automatically repeated to give it a second chance.If it,again,could not give a responce,the question was tossed out and not used in the final calculation for either assistant.(The study has't

been peer-reviewed or publised in a journal.)
Michael Dobbs,a vice president at 360i,believes one reason amazone continues to dominate smart-speakersale despite Alexa's relatively poor technical preformance is because of the company two-year head stars.Amazone eacho was "the first smart speaker of choice that started to enter people's homes',he Says.



"I think woed of mouth gave them an advantage."

Additionally,he speculates,the echo does a great job of meeting "the basic functionalitity that people 
definitely expected from"the first-ever smart speaker,like being able to play music and set reminders.
Even though google Assistant's access to google'search indexing gives it an advantage in answered a winder breadth

of queries,"that doesn't neccessarily mean that people are asking those question as of yet,"dobbs Say.
Google Home Max









google also unveiled a high-end google home max speaker that will take on more premium speaker like sonos speakers.

It includes a "smart sound"function powered by attificial intelligence to tweak sound for your environment to make sure
audio always sound as good as possible.sonos has a similar function.
The Google Home Max will also compete with the apple homePod,which has siri built-in,and Amazone's brand new echo speakers that
include alexa.Thanks to the built-in Google Assisstant,user can ask the Google Home Question or stream millions of songs
from youtubemusic,spotify,google play music and other services.Bluetooth,3.5mm headphones inpute and more also supported.It launches in

December for $399.
Google clips







Google suprised the audience with a new camera called Google Clips.

It automatically takes photo as you go throughout your day.
An atificial intelligence engine inside looks for smiles,people you
care about,dogs chasing their tails,and automatically captures the moments.
Google says it will get smarter over time.It has shutter button but is

also hands-free and can be saved individually to google photos.

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